Packaging Digest just released an article today about Scott & Victor, the Chicago-based strategic creative marketing group, and Pabst Brewing Company, and the release of new packaging highlighting Old Style Beer's campaign surrounding its
61-year partnership with one of our hometown teams, Chicago Cubs. The artwork is designed to look like the wood grain of a baseball bat and has both the Cubs and Old Style logos and the phrase "Chicago's Beer Since 1902" etched into them. The commemorative bottles are set to launch in April just as baseball season is getting underway.
Old Style has been the beer of choice for Chicago and especially for Cubs fans. "Given the long-standing relationship between Old Style Beer and the Chicago Cubs, Old Style is in a unique position to make commentary about the team and the stadium spanning decades," said Victor LaPorte, partner, Scott & Victor. "The baseball bat bottle design pays ultimate respect to the sport and the team, and the print campaign visually references old-school baseball cards, including insider messages that are unique to the Cubs and rewarding to their fans."
The limited edition bottles will be on sale at stores around Chicago, including Jewel-Osco, as well as Wrigley Field area bars. To read the full article in Packaging Digest click here.
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