Private label products, or products manufactured or provided by one company for offer under another company's brand, is one of the quickest growing retail trends in the industry today. Retailers are looking to carry private label or generic products under their name and in the meantime building their own brands in doing so. With the growing popularity of “store brands” and more cost efficient products, the private label market has been growing significantly. In 2009 the industry grew the most it has grown in the last 5 years and this during a recession. Many say the popularity of private label products will continue to grow.
What does this mean for the digital label printers of the world? Opportunity!!!
Custom digital label printing is the perfect solution when you want to take your branded product and begin a private label program. Now you can take your label design and customize it to your individual customers needs.
For instance, you are a manufacturer of a brand of hot sauce and you order 3,000 labels every few months. Now you have a retailer or restaurant that wants to order 500 bottles of your sauce with their name on it. You can now add that new version to your next run of labels at a very small cost. Your custom quote now goes from 3,000 labels at 1 version to 3,500 labels at 2 versions.
This can be used for health & beauty labels, food labels, beverage labels, candle labels, and many other applications. Make sure to contact one of our representatives if you have questions on how your next private label product label project.