In an interesting article published in Packaging World Magazine (dec 2010) Jim George discusses many advances in the labeling world and how digital printing is helping to add value to several store shelves. With so many labels filled with nutritional information, company information, graphics, and so much more, shelf appeal is becoming difficult to gain because all of the labels look the same. Below are some ideas on how you can make your labels stick out from the competition and grab your target market.
1) Clear labels for that "No Label Look"
Clear labels are becoming increasingly popular in several product categories including food & beverage, health & beauty, and many more high end product labels. yourlabelsNOW.com can create that "no label look" by printing on our clear stock. The inks on their
own are not opaque enough to give the result a customer would be looking for so we add white ink behind the 4-color process to
make the ink appear as it has been printed right on the bottle or package.
2) Instant Redeemable Coupons
When the label is very small, communication with consumers is difficult. The label offers a confined space for grabbing shoppers’ attention through marketing approaches such as special offers or coupons. yourlabelsNOW.com has the capability to print coupons and extended content labels through our conventional flexographic capabilities.
3) Simplifying Multiple Messages
When thinking about cobranding or communicating several messages on your label your design and print quality are the two most important aspects. In the example in the article George talks about Honest Tea and their new product Passion Fruit Green Tea with Maqui Berry. On this product they wanted to convey their relationship with the Susan G. Komen for the Cure organization. They also wanted highlight some of the ingredients in the product that they have not used in their products, or any other products on the market. This design highlighted the brand while also passing along the other two messages.
Please let yourlabelsNOW.com help you on your next project. We can bring your ideas to life with unlimited solutions! Get a quote NOW or contact us with questions about your project.