What is a QR Code?
A QR (Quick Response) Code is part of the barcode family, however QR codes can handle much more data than the standard barcode. This enables them to handle much more complex tasks. QR codes are considered two-dimensional, basic barcodes are one-dimensional.
What can a QR code contain?
A QR code can handle much many different tasks including a web address, a download to a coupon, contact information, development of an email or text message, or even a link to a video.
How can I read a QR code?
A QR code can be scanned on a smart phone with the download of a free reader app, making them very useful to attract customers. A smart phone user can simply snap a photo of the code and will automatically be directed to the contact point for the code. Even customers without a smart phone can take a jpeg image of the code and upload it to a decoder which are free and available online.
How can this benefit your label design?
QR codes can be supplement label information and can add value to your product. Maybe you use a QR code on your product instead of an instantly redeemable coupon and a customer can read the QR code and use it on that purchase. You can also use a QR code with extended information such as recipes for a food or beverage product or you can drive customers to your social media profiles and contact information. On consumer products a QR code would be helpful to read reviews on the product, or read additional information about product uses, ingredients, or warnings. Customers can also use QR codes on their business cards, print ads, or catalogs. This can lead customers to more in depth information about your products or draft an email directly to your sales or customer service departments.
We have all of the software available in house to create the QR code to lead your customers to the location you would like. If you have a project that you would like to add a QR code to please talk to your yourlabelsNOW.com representative about how we can provide you with the perfect solution.