In the finale of the highly popular NBC show, the final two contestants, Marlee Matlin and John Ritch, squared off in a package redesign and an in-store marketing campaign. With the help of past contestants they were to develop the entire campaign inspired by the 1970s and 1980s for 7UP Retro. They were given the authentic 7UP logos from the 70s and 80s and from there they could go whatever direction they wanted. They were also given the challenge of producing a TV commercial to promote the new brand image and plan a launch event for their product 7UP Retro. 
Matlin's campaign freatured disco-ball designed can, a TV spot with a cameo from 1970s 7UP ad icon, Geoffrey Holder, and a launch event with an exciting performance by the Harlem Globetrotters. She was competing for her charity, the Starkey Hearing Foundation. Rich's campaign had a bold zebra striped can design and , a unique 30 second commercial featuring Dee Snider from Twisted Sister. He hosted a 1980s-themed launch event with a performance by Def Leppard.
Host, Donald Trump announced that Rich won the competition and a record setting amount for Saint Jude's Children's Hospital and 7UP donated $50,000 to each of the contestants charities. In its new packaging, 7UP Retro will be made with real sugar to celebrate the brand’s heritage and crisp, clean lemon-lime taste that has set the drink apart for decades. The brand has also released limited edition six-packs of 7UP Retro in green glass bottles at select retail locations.